I’m in Berlin for GE’s Minds + Machines conference this week – all things Industrial Internet, European edition.

Very interesting event, with an additional twist this year – GE Chairman & CEO Jeffery Immelt decided to announce retirement Monday, and caused the organizers a lot of angst at the last minute, as he was not here to deliver his keynote!

If it hadn’t have been mentioned, you wouldn’t have known it from the main stage performances, where their message of information everywhere, digital disruption and the emergent era was delivered flawlessly – see the keynote here.

More importantly, today, at M+M, we announced the next phase of our GE partnership.

We’ve partnered with GE Digital to help their customers drive digital transformation of industrial workforce productivity. As the User Experience Platform for the Industrial Internet, we automatically generate mobile and desktop apps, which provide actionable, dynamic, persona-based user experiences, that adapt to user requirements in real-time, directly from Predix service endpoints, other GE Digital products and from enterprise software such as Microsoft, Oracle, SAP, Salesforce.com, ServiceNow and even in-house custom applications

Persona-based means taking all those disparate systems and generating a user focused mash-up – personalized, relevant ways to visualize and respond to information through actionable notifications, real-time dashboards and bi-directional workflows, that are dynamic – they respond to the users’ real-time needs.

This is about workforce productivity – or as Chris Marsh at 451 Research puts it, “workforce technologies that allow businesses to be more fluid in how they organize around their users’ requirements” creating applications that are “integrated, intelligent, social, self-organizing, real-time, conversational, automated and secure.”

It’s simple, fast, low-cost and its enterprise grade – built to operate in the face of massive amounts of real-time transactional usage by thousands of users.

It’s an exciting time in this industry and an exciting time for Webalo!